PRIVACY
POLICY

We collect information you provide directly to us, including:

• Email address when you subscribe to our newsletter or any email communication
• Mobile phone number when you opt in to receive SMS text messages from us
• Name if you provide it via a form or contact inquiry
• Any other information you choose to share when contacting us directly

We also collect limited non-personal information automatically when you visit our site, including browser type, pages visited, time spent on pages, and referring URLs. This data is used in aggregate to improve our content and site performance.

We use the information we collect to:

• Send you the newsletter and editorial content you subscribed to
• Send you SMS text messages you have opted in to receive
• Respond to inquiries and support requests
• Notify you of new content, features, or updates relevant to your subscription
• Improve our editorial content and site experience
• Comply with applicable legal obligations

We will not use your information for any purpose not described in this policy without your explicit consent.

When you provide your mobile phone number and opt in to receive SMS communications from The Signal, the following applies:

Your phone number may be shared with the following categories of service providers only as necessary to deliver messages to you:

• SMS platform and delivery providers that power our messaging infrastructure
• Mobile carriers and network operators required to route messages to your device
• Aggregators and intermediaries involved in the message delivery chain

These providers are contractually required to use your information only to deliver SMS messages on our behalf and are prohibited from using it for any other purpose.

Opting out: You may opt out of SMS communications at any time by replying STOP to any message. You will receive a final confirmation message confirming your removal. After opting out, you will not receive further SMS messages from us unless you opt in again.

For assistance: Reply HELP to any message or email us at [email protected].

Message and data rates may apply based on your mobile carrier plan. Message frequency varies based on your subscription level and content activity.

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers: Trusted vendors who help us operate our site and deliver communications, including email delivery services and SMS platforms. These parties are bound by confidentiality obligations and may not use your data for their own purposes.
• Legal compliance: If required by law, court order, or governmental authority, we may disclose information as legally required.
• Business transfers: In the event of a merger, acquisition, or sale of The Signal, your information may be transferred as part of that transaction. We will notify subscribers in advance if this occurs.

In all cases, phone numbers collected for SMS opt-in purposes will not be shared with any third party for marketing or promotional use.

We retain your personal information for as long as necessary to provide the services you have requested or as required by law. If you unsubscribe from email or opt out of SMS communications, we will remove your contact information from our active lists promptly.

We may retain certain records in anonymized or aggregated form for analytics and internal purposes even after you unsubscribe.

Our website uses cookies and similar tracking technologies to improve site performance and understand how visitors use our content. These may include:

• Essential cookies: Required for basic site functionality
• Analytics cookies: Help us understand page views, traffic sources, and reader behavior in aggregate
• Preference cookies: Remember your settings and choices across visits

You may disable cookies through your browser settings. Some features of the site may not function properly if cookies are disabled.

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct any inaccurate information
• Deletion: Request that we delete your personal information, subject to any legal retention requirements
• Opt-out: Unsubscribe from email at any time via the unsubscribe link in any email. Opt out of SMS by replying STOP to any text message.
• Portability: Request your data in a portable format where technically feasible

To exercise any of these rights, contact us at [email protected]. We will respond to all requests within 30 days.

The Signal is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete it promptly. If you believe we may have collected information from a child under 13, contact us at [email protected].

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

If you have reason to believe your interaction with us is no longer secure, contact us immediately at [email protected].

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. If changes are material, we will notify email subscribers directly. Your continued use of our services after any update constitutes your acceptance of the revised policy.

Questions about this Privacy Policy may be directed to [email protected].